Email marketing is undoubtedly one of the most cost-effective lead generation tools for B2B businesses in 2020. According to the Direct Marketing Association, email marketing generates an average ROI of $1 : $45. One of the toughest things marketers struggle with though is generating or growing their B2B email marketing list. Having managed small lists in niches (1,000 – 3,000) and very large lists in mass-market companies (>250,000) we’ve picked up some tricks to growing B2B email marketing lists. Below, we’ll outline 19 different ways to grow or start a B2B email marketing list in 2020.
1. Your existing clients
You likely have a CRM, Excel file or stack of purchase orders somewhere that is full of your existing clients, and their email addresses. This is the best place to start and where you’ll get the most bang for your buck. These individuals know of your company/industry, and in most cases that are happy to be receiving value-added content via email.
2. Pop-ups on your website
Just because someone came onto your website and didn’t purchase something, doesn’t mean they are a dead lead. They may just be looking for information right now, but are a potential lead in the future. One of the easiest soft closes for them is to ask them to sign up for your email list via a pop-up on your website. This way, you’re able to send them value-added content and increase your frequency of touch; so when they are ready to purchase, they come to you!